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Think BR: 'Tis the season to obsess about trends

21 Dec 2011 | by Richard Huntington

While trends are everywhere at this time of year, what we really need is a new action standard for insight, writes Richard Huntington, director of strategy, Saatchi & Saatchi.

Levy's Weborama launches JV with Hi-Media

20 Dec 2011 | by Staff

The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.

Think BR: Luxury brands and the social media dilemma

20 Dec 2011 | by Jane Simmonds

Luxury brands using social media have to walk the tightrope between accessibility and exclusivity, writes Jane Simmonds, managing partner of Conran Design Group.

Burberry to launch Burberry Bespoke in 2012

19 Dec 2011

Read more More in branded content from the APA

British Heart Foundation appoints Wardour

19 Dec 2011

Wardour, the award-winning content marketing agency, has been appointed by the British Heart Foundation (BHF) to develop a major consumer-engagement programme following a competitive pitch. Heart Matters, set up in 2008, is the free membership programme of the BHF, and it currently has more than...

August Media to produce P&O Cruises' Peninsular Club

19 Dec 2011

Award-winning publishing agency August Media is thrilled to announce its appointment by P O Cruises to relaunch their member's magazine in 2012. With a print run of 200,000, the magazine will form a major part of the cruise operators re-brand of their... Read more More in branded content...

River to publish seven International editions of Weight Watchers Magazine

19 Dec 2011

River is delighted to announce an extension of their relationship with Weight Watchers with the publishing of an additional 7 international editions of their magazine. Germany - re-launch Netherlands - re-launch Belgium - Dutch and French editions - re-launch Switzerland - French and German editions...

Adidas launches first corporate blog

19 Dec 2011

Read more More in branded content from the APA

Seven develops behaviour-targeted app

19 Dec 2011

Seven, the award-winning digital content agency, has announced the development of a dynamic new mobile corporate communications app for iPad and android that customises information according to user behaviour. The app... Read more More in branded content from the APA

Axon produces interactive M&S Christmas gift guide

19 Dec 2011

Following their production of Marks and Spencer's 202-page Christmas Gift Guide, Axon Publishing has created an interactive, digital version which is now live online. The Marks and Spencer Christmas Inspiration Guide is... Read more More in branded content from the APA

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