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Coca-Cola Christmas: The 80s

25 Dec 2011 | by Georgina Brazier

Coca-Cola continued its successful 'Hilltop' theme continued into the 80s, which also saw a pairing between Coca-Cola and Disney.

Coca-Cola Christmas: The 90s

25 Dec 2011 | by Georgina Brazier

Santa still features in some Coca-Cola Chrstmas ads of the 90s, but in this decade we see the introduction of the Coca-Cola Polar Bears.

Coca-Cola Christmas: The 00s

25 Dec 2011 | by Georgina Brazier

During the noughties Coca-Cola mixed the classic 'Holidays are Coming' Santa ads, more Polar Bear ads and re-introduced some of Haddon Sundblom's original Santa Claus artwork.

Coca-Cola Christmas: 2010-2011

25 Dec 2011 | by Georgina Brazier

Bringing 80 years of festive advertising to a close, Coca-Cola has over the past two years stayed close to its original themes.

Think BR: Food to go - the death of the sandwich?

23 Dec 2011 | by Chris Molloy and Mel Jackson

With diet trends pushing sandwich retailers to generate more innovative, interesting food for out of home consumption, what's next for the humble sandwich, ask Chris Molloy and Mel Jackson of Brand Potential.

Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica.

Consumers shun Black Friday and Cyber Monday as retail gimmicks

22 Dec 2011 | by Mark Ursell

Retailers planning to exploit Black Friday or Cyber Monday next year should tread carefully, writes Mark Ursell, CEO, Tpoll.

Think BR: Learning from our failures

22 Dec 2011 | by Doug Findlay

New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing.

Think BR: Planning your campaign with social media

22 Dec 2011 | by Caroline O'Donoghue and Andrew Blakeley

It has never been easier to find out how people talk about brands, write Caroline O'Donoghue, account manager at Brandwatch and Andrew Blakeley, social strategist at DDB.

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.

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