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Research from the IAB and GfK NOP has found that in a Lucozade campaign using TV and online, 32% of those who saw the campaign online did not see the TV ad.
The cross-media launch campaign for Starbucks Via saw online activity reach consumers at one-third the cost of outdoor and one-fifth the cost of press, according to new research from the IAB and GfK NOP.
Research from the IAB and GfK NOP has found that in a cross media campaign for Nestlé's Maggi So Juicy cooking sauce, TV and online together delivered a 17.1% point uplift in brand awareness.
The total value of the consumer magazine markets, including sales and advertising, in Brazil, Russia, India and China for the period 2005 to 2014.
The total value of video game advertising revenue in Brazil, Russia, India and China for the period 2005 to 2014.
The top 10 television advertisers in Brazil, Russia, India and China (2009).
Share of television viewing in Brazil, Russia, India and China (2009).
The top 10 newspaper advertisers in Brazil, Russia, India and China (2009).
