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PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

10 Dec 2010 | by Rory Sutherland

In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland talks to LG head of brand Paul Meadows about why digital marketing is set to become the electronics giant's lead medium

Creating Diageo art on the digital canvas

11 Nov 2010 | by Simon Sankarayya

For the first in a series of marketer interviews brought to readers of Marketing by Yahoo!, D&AD's Simon Sankarayya talks to Diageo CMO Andy Fennell

Cashless Payments

02 Sep 2010 | by Vivienne Gillan

The Future Foundation has been closely tracking the growing phenomenon of cashless payments. Here we showcase some of the most salient highlights of our research to explore how close we are to becoming a cashless society and what this will mean for brands.

Trend Summary: New forms of currency

02 Sep 2010 | by Vivienne Gillan

The concept of 'money' has become seriously more diverse in recent times. Here we highlight the major developments in alternative financial currencies, including local currencies, non-monetary exchange schemes, electronic money and mobile payment solutions.

Revolution of the real world shopping experience

02 Sep 2010 | by Vivienne Gillan

Stimulated by dramatic innovations in the world of m-commerce, the physical retail space is currently undergoing a dramatic revolution as experiential treats, and new forms of entertainment, social connections and convenience are injected into it. Already, over 50% of women agree that "for me, shopping...

The Rise of Localism

19 Jul 2010 | by Future Foundation

Localism has become a primary consumer virtue these days, guiding many consumer attitudes, purchasing decisions, online innovations and public policy developments. In this trend summary, The Future Foundation explores the new dimensions of Localism and maps out key commercial implications for business...

Techno-innovation and Localism

19 Jul 2010 | by Future Foundation

With mobile apps like Foursquare and Vouchercloud providing incentives for us to spontaneously visit shops, restaurants and bars in our local vicinity, we explore how the Digital Revolution is seriously energising the appetite for local offers across a range of commercial sectors.

Impacts of the Coalition Government on Localism

19 Jul 2010 | by Future Foundation

The Coalition's Programme for Government contains some powerful implications for local communities. We present here The Future Foundation's view on what these political shifts will mean for businesses.

Discount Forever

17 Jun 2010

Consumers have developed an intensifying awareness of price and of what constitutes value-for-money, placing fierce pressures on companies. We provide a snapshot of the Discount Forever consumer.

What are consumers willing to pay for?

17 Jun 2010

The Future Foundation has carried out extensive research on consumers' attitudes to pricing and payment models. We focus on answering the question "what are consumers willing to pay for?"

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