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Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known for leading Barack Obama's digital campaign in the last US presidential elections.
It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient, writes Steve Lightfoot, communication procurement manager at the World Federation of Advertisers.
Albion London, the digital agency, has created an online game that compares the conversations and buzz around certain subjects on Twitter.
In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland talks to LG head of brand Paul Meadows about why digital marketing is set to become the electronics giant's lead medium
News International and the COI lose key executives, while Saatchis and Aegis play EMEA chief exec merry-go-round, as BR rounds up this week's industry moves.
People are the marcoms sector's only significant asset and acquisitive companies must make sure incentive schemes don't create handcuffs when magnets are needed, writes Bob Willott.
Digital agency Steak has picked up the brief to raise the international profile of online print business Moo.com, winning out after a three-way pitch.
TBG Digital has appointed Sony's Kate Lavender to the new role of chief operating officer in the UK, as it spreads into Europe and the US.
With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.
Mentoring is a vital way for the ad industry to ensure its people can fulfill their potential, writes Zoe Osmond, chief executive of the National Advertising Benevolent Society (Nabs).
