DMA Young Spark Award goes to Jane Holmes
02 Dec 2010 | by Sara Kimberley
Refreshed Direct's Jane Holmes has beaten four other hopefuls to win the Direct Marketing Association's Young Spark new talent award.
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AIS lands DMA Awards Grand Prix
09 Dec 2010 | by Sara Kimberley
Archibald Ingall Stretton (AIS) has scooped the Grand Prix at the 2010 DMA Awards for its O2 3D England rugby campaign.
DMA appoints Scott Logie as chairman
02 Dec 2010 | by Sara Kimberley
The Direct Marketing Association (DMA) has named Occam's strategy director Scott Logie as its newly elected chairman, replacing David Metcalfe.
Harry Potter helps BMW make 'cinema advertising history'
25 Nov 2010 | by Katherine Levy
BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.
Hiscox first to use location-based Wi-Fi ad platform
11 Nov 2010 | by Daniel Farey-Jones
Hiscox is using BT's Openzone login pages as a direct response online channel in locations near its outdoor ads.
Barclays retains Communisis for marketing and print services
11 Nov 2010 | by Daniel Farey-Jones
Barclays has renewed its relationship with Communisis for marketing services, print and print management after a competitive pitch.
CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning
04 Nov 2010 | by Simon Kershaw
Kronenbourg, an idea, white space, and Lemmy. What more could you ask for?
Infiniti launches pan-European drive for new model
26 Oct 2010 | by Sara Kimberley
Infiniti, the premium performance car brand, is launching a pan-European campaign to promote its new model Infiniti M.
DLG returns to postal surveys
21 Oct 2010 | by Daniel Farey-Jones
Lead generation and lifestyle data company DLG is to launch a new paper survey, adding to its online and telephone survey programmes.
CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face
21 Oct 2010 | by Simon Kershaw
We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly rides such trends, writes Simon Kershaw.
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