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Harry Potter fever helps PlayStation deliver one million impacts

03 Dec 2010 | by Katherine Levy

The new Harry Potter film helped a Sony PlayStation ad deliver one million impacts at the cinema last weekend, according to figures from Digital Cinema Media (DCM).

Renault launches first European iAd

01 Dec 2010 | by Sara Kimberley

Renault is launching Europe's first iAd tomorrow on Apple's mobile advertising platform to support the launch of the Twizy electric car.

Heston pudding sparks consumer frenzy

30 Nov 2010 | by Ed Owen

Waitrose is expecting a surge of activity as 600 extra Christmas puddings, developed by chef Heston Blumenthal, prepare to hit the shelves just days after a total sell-out created a lucrative online market.

Harry Potter helps BMW make 'cinema advertising history'

25 Nov 2010 | by Katherine Levy

BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.

Due Date helps Stolichnaya Vodka deliver 764,000 impacts

19 Nov 2010 | by Katherine Levy

Robert Downey Jr comedy 'Due Date' helped an ad for Stolichnaya Vodka achieve over 764,000 impacts last weekend, according to figures from Digital Cinema Media.

BR Video: M&S should improve sub-brands and cut prices

17 Nov 2010 | by Ed Owen

Marks & Spencer is perceived as a high-quality retailer, but could do more to reduce prices and produce more fashionable clothes, according to members of the public interviewed in this latest BR Video.

BR Video: Is Burger King or McDonald's the home of value and quality?

10 Nov 2010 | by Daniel Farey-Jones

With the news that Burger King is to launch its first "value" menu, we asked the public to tell us who offered the best value and quality, BK or McDonald's?

Simon Pegg film helps BlackBerry deliver 838,500 impacts

04 Nov 2010 | by Katherine Levy

'Burke and Hare', a new comedy starring Simon Pegg and Tim Curry, has helped a new ad for BlackBerry achieve 838,500 impacts in its opening weekend, according to figures from Digital Cinema Media.

Sorrell puts focus on growth after US bounces back

29 Oct 2010 | by Sarah Johnson

Sir Martin Sorrell, chief executive of WPP, has said that while 2009 "was about survival" the focus for the global advertising market was now on growth, with Germany emerging as the "strong man of western Europe".

Paranormal Activity 2 delivers for Nokia

29 Oct 2010 | by Katherine Levy

Halloween film 'Paranormal Activity 2' has helped an ad for the Nokia N8 deliver 1.5 million impacts in the film's first weekend, according to figures from Digital Cinema Media.

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