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LONDON - Britvic's spring water brand Drench has unveiled its hamster jazz band ad online ahead of its launch on TV this Saturday night. Watch the video.
LONDON - Martine McCutcheon, the actor and novelist, has been signed up to promote Activia, the probiotic yoghurt brand that claims to aid '"digestive transit".
LONDON - The Sun is marking its 40th anniversary with a cheeky viral created by Glue London, spoofing the Apple iPhone ads by positioning the newspaper as the original handheld device.
LONDON - Almost as many people are accessing television via their iPhone or PlayStation 3 as via a Mac computer, BBC data has revealed.
LONDON - The founding management team of property search engine Globrix has acquired News International's 50% stake in the business for an undisclosed sum.
LONDON - The makers of an iPhone app that helps users navigate the San Francisco train system have reported that a previously unknown model of the phone has been using the app, leading to rumours that the next generation of the handset is already being tested.
LONDON - Micro blogging site Twitter has been voted the top English word of 2009, beating 'Obama' and 'H1N1', the scientific name for the latest Swine Flu strain.
LONDON - Stella Artois is banking that a combination of environmental awareness and a fascination with new technology will help spread its latest viral marketing effort, an augmented reality Christmas e-card.
LONDON - The Co-operative supermarket chain has launched its biggest ever Christmas campaign with a £200m price cutting push.
LONDON - Gym chain LA Fitness has signed a four-year profit-sharing deal with singer and 'Strictly Come Dancing' star Alesha Dixon that goes beyond the usual flat-fee endorsement model.
