Bloggers targeted with mismatched shoes in We Are Social campaign
10 Dec 2009 | by Jennifer Whitehead
LONDON - Eco-friendly shoe brand Simple Shoes is targeting bloggers with a social media campaign created by We Are Social.
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Jedward touted to become face(s) of Burberry
11 Dec 2009 | by Staff
LONDON - Burberry has rebuffed an approach on behalf of 'X Factor' twins Jedward, fresh from fashion shoots with Grazia and Esquire magazines, to appear in its ads.
Adidas whets appetites for Star Wars sneaker launch
10 Dec 2009 | by Jennifer Whitehead
LONDON - Adidas has started a campaign to create maximum hype around its new range of 'Star Wars'-inspired sneakers by seeding photos of the new range of shoes to style and sneaker blogs.
Myla girls help men choose Christmas lingerie
03 Dec 2009 | by Jacquie Bowser
LONDON - Luxury lingerie brand Myla has launched an interactive digital ad consisting of three female models who help customers choose the perfect items for their partner.
Christian Lacroix couture axed but brand to live on through licensing
02 Dec 2009 | by Staff
PARIS - Lacroix, the fashion label that so obsessed AbFab's Patsy and Eddy, is to cease making clothes, with the brand living on only in the form of perfume and other licensed products.
Esprit to combine in-store experience with digital presence
27 Nov 2009 | by Staff
LONDON - Clothing brand Esprit will combine in-store marketing with mobile vouchers and its Facebook page in a forthcoming window installation at its flagship Regent Street branch in London.
Adidas to make €1 trainers in Bangladesh
17 Nov 2009 | by Jacquie Bowser
LONDON - German sports brand Adidas is planning to make trainers priced at just €1 for people who cannot afford to buy shoes.
Affiliate Window launches Mummy Blogger Awards
13 Nov 2009 | by James Quilter
LONDON - Affiliate marketing network Affiliate WIndow has signed up retailers including Marks & Spencer and John Lewis to back its new initiative 'The Mummy Blogger Awards'.
Aertex appoints Cube3 for brand and online revamp
11 Nov 2009 | by James Quilter
LONDON - Men's clothing brand Aertex has appointed Cube3 to create a new positioning and online strategy.
Burberry launches trench coat photo sharing site
10 Nov 2009 | by James Quilter
LONDON - Burberry has reached out to Facebook users with the launch of a new site allowing the social networking site's members to submit images and opinions on the brand's range of trench coats.
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