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The dramatic rise in digital marketing has confirmed that the online arena will only grow in importance for brands and the speed at which this has influenced the marketing strategies of brands has left many consumers feeling somewhat doubtful of the new medium.
After years of steady growth, UK ad spend is on the decline in 2009 but the news is not all doom and gloom. While online advertising will not see the meteoric growth it has enjoyed over the past few years, it is still expected to show marginal growth, as brands seek to shift their budgets into a more...
To be successful in this market, online agencies must be looking at all other avenues of the "buzz generation" like organic word-of-mouth campaigns, supporting audio and video content, social networking platforms, more traditional support and that darling of social media, Twitter -- however, we must...
I was recently asked if the digital print industry is oversubscribed and this struck me as a curious question. It is curious because the simple answer is no -- the production capability of digital print industry in the UK has far more capacity and capabilities which are yet to be exploited. However,...
Encouragingly, it seems that clients are holding their nerve and heeding the lessons of previous downturns.
In challenging economic times the allocation of marketing budgets must face heavy scrutiny and marketing departments have an obligation to ensure that only commercially pragmatic activity is undertaken.
For some reason the words "single customer view" continue to strike fear into the hearts of many. This "utopian" goal -- bringing all information on an individual customer into one easily accessible place -- has been the focus of many a database marketer, and seemingly endless sums have been invested...
The Credit Crunch', 'Recession', 'Armageddon'. Call it what you will, the current times are having a seismic affect on our behaviour.
Web 2.0 was always about empowering the consumer -- enabling them to answer back, create, produce and share their content was hailed as an incredible evolution of the web.
Outsourcing can always be a difficult decision to make, especially with economic prospects looking bleak -- why would a company or brand appoint a provider with external costs when purse strings are being tightened, redundancies are being made and policies freezing recruitment are being implemented?
