22 Dec 2009
| by Staff
NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom to WPP sister agency Mediaedge:cia.
LONDON - Staff at direct and digital agency Tullo Marshall Warren have started cycling in their front window to raise money for a Tanzanian village in tribute to their director of strategy Mick Costella, who died last December.
LONDON - WPP's Mindshare has won the £50m global media planning and buying account for Randstad, the world's second-largest recruitment group.
LONDON - ZenithOptimedia is predicting global ad markets will increase 0.9% in 2010 to almost $448bn (£274bn) and expects ad expenditure to show steady improvement over the next three years, with growth of nearly 5% by 2012.
24 Nov 2009
| by Staff
NEW YORK - WPP's media purchasing giant GroupM has adopted AdMeasure, a ratings service that focuses on consumer magazine advertising accountability.
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
02 Nov 2009
| by Staff
LONDON - The owner of perfume brands including Jean-Paul Gaultier has moved its estimated €60 million (£54 million) global account from MPG to Carat after a four-way pitch.
30 Oct 2009
| by Jennifer Whitehead
LONDON - WPP Group, owner of Ogilvy Advertising and Mediaedge:cia, has suffered an organic revenue fall of 8.7% but has declared that "less worse" economic conditions mean there has been "no Armageddon" for the industry.
23 Oct 2009
| by Jennifer Whitehead
PARIS - Havas', owner of Euro RSCG and MPG, third quarter revenues dropped 9.3%, with the UK hit particularly hard, according to figures released today.
14 Oct 2009
| by Staff
LONDON - Publicis Groupe, the world's fourth largest communications group, has finalised its purchase of digital agency Razorfish from Microsoft in a cash and shares deal worth in excess of $500m.