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LONDON - Eurostar has cancelled a January radio sponsorship and is to review its 2010 marketing plans and use of social media as part of a contrite reaction to its ongoing service disruptions.
LONDON - Eurostar has been forced to adapt its social media presence from marketing to crisis communications as the frustration of customers hit by the weekend's massive delays played out visibly on Twitter and Facebook.
LONDON - Eco-friendly shoe brand Simple Shoes is targeting bloggers with a social media campaign created by We Are Social.
LONDON - Adidas has started a campaign to create maximum hype around its new range of 'Star Wars'-inspired sneakers by seeding photos of the new range of shoes to style and sneaker blogs.
LONDON - Brands should encourage consumers to complain when they are dissatisfied, with the proviso that they respond to the complaint and repair the damage, a new study has found.
NEW YORK - Gatorade, the soft drink brand owned by PepsiCo, has decided to drop its Tiger Woods-endorsed variant, but said that the decision had been made before the car accident in late November that led to a spate of lurid revelations about the golfer's private life.
LONDON - The UK distributor of Go Go Hamsters, the best-selling Christmas toy, is consulting its laywers after a safety scare prompted by a US consumer reviews website, which has now clarified its tests did not use US government standards.
LONDON - Brands including Marks & Spencer and EDF are creating marketing campaigns around next week's United Nations Climate change summit in Copenhagen.
LONDON - Aspiring filmmakers have the chance of getting 'Lord of the Rings' director Peter Jackson to watch some of their work in a new competition to promote tourism in New Zealand.
LONDON - Fishburn Hedges Group has hired LBi director Julian Blom and Galileo creative director Steve Mulholland to join the team of its digital creative agency Brew.
