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Peter Rabbit TV series to 'democratise' character's appeal

23 Dec 2009 | by Daniel Farey-Jones

LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series in 2011 following an agreement between Potter Frederick Warne and licensing agent Chorion.

ASA bans British Airways trade fair ad

23 Dec 2009 | by Susan Billinge

LONDON - The Advertising Standards Authority has ruled against a BA ad for misleadingly suggesting the airline flew directly to Guangzhou in China, after one complaint.

BR Video: Coca-Cola and M&S ads fill consumers with festive cheer

23 Dec 2009 | by Susan Billinge

LONDON - As Christmas approaches and after weeks of commercial jostling to attract consumers' attention Brand Republic asks the public which festive ads they have liked and disliked this year.

Ad blackout for party leaders' historic TV debates

22 Dec 2009 | by Daniel Farey-Jones

LONDON - ITV and Sky's 90-minute televised debates between the prime ministerial candidates will be free of ad breaks.

Eurostar cancels marketing activity and prepares 2010 rethink

21 Dec 2009 | by Daniel Farey-Jones

LONDON - Eurostar has cancelled a January radio sponsorship and is to review its 2010 marketing plans and use of social media as part of a contrite reaction to its ongoing service disruptions.

Simon Cowell offers jobs to Rage Against the Machine campaigners

21 Dec 2009 | by Daniel Farey-Jones

LONDON - Simon Cowell has reportedly offered marketing jobs at his record company to Jon and Tracy Morter, whose Facebook campaign denied his 'X Factor' single the Christmas number one spot.

Crisis-hit Eurostar discovers social media users want more than marketing

20 Dec 2009 | by Daniel Farey-Jones

LONDON - Eurostar has been forced to adapt its social media presence from marketing to crisis communications as the frustration of customers hit by the weekend's massive delays played out visibly on Twitter and Facebook.

Google Earth and Facebook bring Guinness to life online

18 Dec 2009 | by Staff

LONDON - Guinness has built its latest digital activity around Google Earth and Facebook Connect, allowing people to join forces to win one of 50 cases of the drink.

Trading Places (18 Dec): This week's people moves in advertising, marketing and media

18 Dec 2009 | by Staff

LONDON - The high-profile departure of NatMag MD Jessica Burley leads the headlines as Brand Republic rounds up the week's industry moves in advertising, digital, marketing and media.

Nativity cribs abandoned in London for Railway Children campaign

18 Dec 2009 | by Daniel Farey-Jones

LONDON - London commuters will encounter abandoned nativity cribs at major locations including Trafalgar Square and Liverpool Street this morning as part of a campaign calling for more safe houses for street children.

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