23 Dec 2009
| by Susan Billinge
LONDON - As Christmas approaches and after weeks of commercial jostling to attract consumers' attention Brand Republic asks the public which festive ads they have liked and disliked this year.
16 Dec 2009
| by Staff
LONDON - While feeling frustrated about the delivery of online purchases, people remain unconvinced over Amazon's reported plans to open collection stores, according to members of the public interviewed in the latest BR Video.
LONDON - While reluctant to become fans of a brand on Facebook, people don't feel that brands are intruding on their experience of the site, according to members of the public interviewed in the latest BR Video.
02 Dec 2009
| by James Quilter
LONDON - While price is the main motivation for summoning the energy to change energy supplier, consumers would be interested in switching if they could pay for how much they actually used rather than a bill based on the provider's estimate, according to the latest BR Video.
LONDON - Rum brand Bacardi is launching the first national TV campaign for its new pre-mixed beverage brand, Mojito Classic, after a successful run in Scotland.
LONDON - A Labour Party poster that casts Tory pair David Cameron and George Osbourne as Jedward, the 'X Factor' twins, is a "childish" and "pointless" ad which would not sway people to vote in Labour's favour, according to members of the public interviewed in this week's video.
LONDON - Mickey Mouse should not be changed into a cunning and cantankerous character as it would "spoil the essence" of the 71-year-old Disney character and be "a very expensive mistake", according to members of the public interviewed by Brand Republic.
LONDON - Hairstyling brand GHD's new ad campaign featuring fairytale characters such as Cinderella given a "modern woman" twist will break first on Channel 4 tonight.
11 Nov 2009
| by Susan Billinge
LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest BR Video, although more claimed not to be swayed by commercials.
10 Nov 2009
| by Susan Billinge
LONDON - Starbucks has opened the first store to depart from its established interior design, toning down references to the brand and introducing more upmarket materials such as Italian leather.