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Virgin Media focuses on web as it admits defeat with Sky

LONDON - Virgin Media is launching a trial of superfast broadband speeds to attract customers, as acting chief executive Neil Berkett conceded on Wednesday that it cannot compete with rival cable operator BSkyB in the pay-TV market.

Aegis set to take majority of £50m Pernod Ricard media

LONDON - Pernod Ricard is believed to be close to awarding Aegis the majority of its £50m European media planning and buying business after a pitch.

EMI and NatWest offer teenagers album cover bankcards

LONDON - EMI Music UK and Ireland has teamed up with NatWest to produce a chip and pin card, which account holders can personalise with selected EMI album artwork, including Lily Allen and Supergrass.

US and European mobile ad market to top $5bn by 2012

LONDON - The US and western European mobile advertising market is to top $5bn by 2012, equating to a 116% rise in five years, according to a new report.

Horlicks launches light variant with major sampling drive

LONDON - Horlicks is set to launch a major nationwide sampling campaign through Billington Cartmell for a new low-calorie variant of the drink, Horlicks Extra Light.

Automotive industry could be forced into CO2 warnings

LONDON - The European Commission could force the automotive sector to introduce CO2 health warnings on all advertising and marketing communications, which would occupy 20% of the total space in all mailings and literature.

Church official calls for non-Fairtrade chocolate boycott

LONDON - The Archbishop of York, the Church of England's second most powerful official, has called for UK consumers to boycott all non-Fairtrade chocolate products, citing the cocoa trade's links to child labour practices in the developing world.

WDMP appoints Fenner as head of planning

LONDON - WDMP has appointed James Fenner as head of planning to work across its entire client portfolio, including Carphone Warehouse, Thomson Holidays and Habitat.

IAA asks EU to fully investigate Google-DoubleClick deal

LONDON - The International Advertising Association has urged the EU to give Google's $3.1bn (£1.5bn) acquisition of DoubleClick the 'fullest possible study' and not to be hurried into a decision.

Bebo joins with Endemol for online reality show

LONDON - Bebo is to show an online reality TV series it has commissioned from Endemol UK, following the round-the-world adventures of six people selected through video auditions by the Bebo community.

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