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Weight Watchers hands £10m media account to OMD

LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a four-way pitch.

Talk of the year: celebs, Big Brother, Facebook, careers and ads

LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.

MTV partners with Bruckheimer to launch game studio

LONDON - MTV and Jerry Bruckheimer, the award-winning producer behind 'Pirates of the Caribbean' and 'Top Gun', is to launch a videogame development centre.

DatingDirect.com empowers women in TV campaign

LONDON - DatingDirect.com is turning the traditional dating stereotype on its head by putting women in control in a TV campaign directed by 'Desperate Housewives' and 'Sex in the City' producer Pam Thomas.

The Red Brick Road scoops Anna for Olympus ad

LONDON - A long-copy ad from The Red Brick Road for Olympus featuring the gaping mouth of a killer shark has scooped the November Anna for National Newspaper Advertising.

Carphone Warehouse appoints Blueberry Wave for data analysis

LONDON - Carphone Warehouse has appointed Oxfordshire-based data marketing company Blueberry Wave to analyse data from its 4.5m mobile customers in France.

Birmingham seeks digital shop for tourism site revamp

LONDON - Marketing Birmingham is looking for digital agencies to pitch for the redesign of its official tourism website, visitbirmingham.com, to promote the best of what the city has to offer to a wider international audience.

LG confirms appointment of MindShare and Publicis Modem

LONDON - LG Electronics has confirmed that it has appointed WPP Group's MindShare to handle its $350m (£175m) media planning and buying account, and Publicis Modem to handle its global digital marketing business.

David Beckham strips off for Giorgio Armani ad

LONDON - Former England captain David Beckham has stripped to his underwear for Giorgio Armani's latest international billboard campaign, and will receive a reported $20m (£9.77m) in a three-year deal.

Research Studios creates Parisian apartment for Chloe launch

LONDON - Research Studios has designed a Parisian style apartment to capture the character of the new Chloe fragrance for its international press launch.

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