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As Brand Republic takes a break for Christmas and the New Year, we leave you with a 10-part round-up of 2007 as told through some of the site's most-read stories, from Brand Republic, Campaign, Marketing and Media Week.
LONDON - Emap has agreed to sell its business-to-business division to Guardian Media Group and Apax for around £1.3bn, only days after stating the business was off the auction block.
If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon footprint and encourage recycling, 2008 could more than ever before be about ensuring every penny spent on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail.
LONDON - Brand Republic has looked back at the hundreds of TV ads that have featured on the site this year and selected, in no particular order, the top five we have enjoyed and our five turkeys.
Advertisers should be aware that familiarity is not a safe bet when it comes to grabbing the attention of consumers, writes John Hallward, global director of new product development for Ipsos ASI.
LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.
LONDON - Calypso Rose, inventor of the Clippykit bag, has won the British Promotional Marketing Association's Entrepreneur of the Industry award 2007.
Simon Rowland, senior consultant at UffindellWest, suggests a practical plan to capitalise on consumer touchpoints to create excellent customer experience.
LONDON - Dominic Proctor, worldwide chief executive officer of MindShare, will chair next year's Media Lions jury at the Cannes Lions International Advertising Festival.
LONDON - Cinema advertising house Pearl & Dean has opened entries for its 'Creative Pearls' competition to find the most cinematic broadcast TV creative of 2007.
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