Finding the right place to launch
03 Dec 2007 | by Ardi Kolah
Can ‘place' be as important as ‘price', ‘promotion', ‘product' and ‘people'? Ardi Kolah investigates.
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LONDON - Stuart Higgins, the former editor of The Sun, has sold his PR agency to Fast Track, part of Lord Bell's Chime empire, for an undisclosed sum.
Can ‘place' be as important as ‘price', ‘promotion', ‘product' and ‘people'? Ardi Kolah investigates.
We know a lot about Prime Minister Gordon Brown's media consumption. He starts off with Radio Five Live's ‘Wake up to Money' where affable London Evening Standard stock market reporter Mickey Clarke chats about the day's prospects with his laddish friends from the City.
LONDON - Former Sex Pistols manager Malcolm McLaren has quit the latest series of reality TV show 'I'm a Celebrity... Get Me Out of Here!', while former 'Hollyoaks' actress Gemma Atkinson has been named favourite to win.
LONDON - Lynne Franks, the legendary PR who allegedly inspired the Edina Monsoon character in 'Absolutely Fabulous', is set to appear in 'I'm a Celebrity... Get Me Out of Here!'.
NEW YORK - Paul Newman is expanding the range of products that feature his famous face on their label, to include two new Californian wines.
LONDON - The Chelsea & Westminster Health Charity has signed a three-year deal to be the official sponsor of the London Duathlon in an attempt to raise money for healthcare services and improve Londoners' health.
LONDON - Animal Defenders International has condemned British Airways for highlighting bullfighting events as tourist attractions on its website, with descriptions such as 'a veritable kama sutra of bull-slaying'.
NEW YORK - Interpublic, the world's third-biggest advertising group, has posted a $21.9m (£10.5m) third-quarter loss, but chief executive Michael Roth has spoken of his 'confidence in future growth prospects'.
LONDON - Heather Mills was dropped by her PR agent, former tabloid editor Phil Hall, just before a series of damaging TV interviews yesterday in which she compared herself with Princess Diana and Kate McCann.