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LONDON - Online travel agency ebookers.com is launching its first television advertising campaign, featuring Brian Blessed, as part of a £6m brand push that takes the viewer on a whirlwind tour of some of the world's landmark.
NEW YORK - As the dollar continues to fall, the US government is launching a $6m (£3.1m) advertising campaign, created by M&C Saatchi, to try to lure British travellers across the Atlantic by using images from famous films such as 'Thelma & Louise' and 'Chicago'.
LONDON – FHM.com has launched the Style Channel, which builds on the site's existing fashion and style content and is designed to make shopping easy for users, with Sony Cyber Shot as sponsor for the first month.
LONDON - Lastminute.com has signed retail sales promotions partnerships with the likes of Muji and Toni & Guy to drives sales of Christmas gifts, skiing holidays and New Year travel.
LONDON – Harrison Troughton Wunderman and its client Star Alliance have taken the Grand Prix at the 2004 DMA Awards.
LONDON - Children wailing at the thought of an exotic overseas holiday are at the centre of Butlins £5m push to win people back to the seaside resorts.
LONDON - GfK divisional director for customer research Andrew Smith has left the top 10 research firm to launch his own company Andrew Smith Research.
LONDON - The Daily Mail & General Trust saw pre-tax profits jump by 15% to £124.6m, as all sectors of its business showed growth, but it said the advertising outlook for 2005 was difficult to call.
LONDON - Lastminute.com has missed its fourth-quarter forecasts and posted a loss of £77.2m for the year, as total transaction value neared the £1bn mark for the travel and entertainment website.
LONDON - Ken Livingstone, the Mayor of London, has appointed web agencies Nykris and System Associates to develop a major new portal for London, which will be the official website for residents, businesses and visitors to the city.
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