01 Oct 2003
| by Michael Idinopulos and Lee Kempler
Companies need a new approach to finding their elusive experts. Article from McKinsey Quarterly.
26 Aug 2003
| by Michael Willmott and William Nelson
Complicated Lives identifies and investigates the paradox of progress. Today's generation is richer, healthier, safer and enjoys more freedom than any in the past. Yet, life seems more pressured because it is more complex. The discretion and choice that the modern era offers also requires decisions....
01 Jun 2003
| by Christodoulides and de Chernatony
This paper approaches the subject of brand equity measurement in a 'bricks-and-clicks' environment. Paper by George Christodoulides Doctoral researcher and Leslie de Chernatony Professor of Brand Marketing at Birmingham Business School.
01 Apr 2003
| by Hawkins, Best and Coney
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications.