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Google begins testing new book service with publishers

LONDON – Google has quietly begun testing a new service, dubbed Google Print, with publishing firms, which will pull together reviews and excepts from novels.

Discovery signs international mobile deal with Vodafone

LONDON – Discovery Networks International has signed its first international mobile deal with Vodafone, which will see it provide images and ringtones from its diverse family of channels.

Portland Holidays Direct launches Crackermatic viral

LONDON - Portland Holidays Direct is launching a unique Christmas online viral campaign dubbed Crackermatic.

Eventer Design and PH-media in new-media switch

LONDON - Eventer Design has formed a strategic alliance with PH-media that will see the Brighton-based design agency take over all new-media clients from fellow South Coast shop.

Online spend to hit record £300m after year-end boom

LONDON - Online advertising expenditure is expected to hit the £300m mark by the end of the year, following a record first half and a boom in the fourth quarter.

Lateral launches intern programme to inject new ideas

LONDON – Digital agency Lateral is launching an intern programme, starting in January 2004, which it hopes will bring an injection of new ideas, skills and enthusiasm.

E3 wins National Express airport division online task

LONDON – E3 Media has won a three-way pitch to develop a website for the airport arm of National Express as part of a broader marketing campaign worth over £1m to be launched in January.

EU legislation could increase spam mails to business

LONDON – New European legislation, which aims to protect individuals from junk email, could result in a large hike in the amount of unsolicited email sent to business addresses.

Itraffic launches Hilton International pan-European push

LONDON - Itraffic is launching a pan-European online advertising campaign for Hilton International across the UK, Scandinavian and German markets to support Hilton's recently launched country-specific sites.

Spin creates interactive totem pole for Brother Bear

LONDON - Buena Vista International is backing the launch of Disney's latest animated movie 'Brother Bear', with what it claims is the world's first interactive online totem pole.

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