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It's a flatpack world as Ikea tops the bible

30 Aug 2002

BRAND WATCH - Ikea overtakes the Bible, no news on the Koran, Puma gets a reputation boost and Umbro realises it's wrong to name a brand after a Nazi poison gas used in the Holocaust, writes Jennifer Whitehead in this week's Brand Watch .

IPC Ignite names consumer PR head

30 Aug 2002 | by Claire Billings,

LONDON - IPC Ignite has poached Nicola Woods from the BBC to take on a new role heading, up its consumer PR operation where she will work across loaded and the NME.

Harvey Nichols shows the victims of shopping

30 Aug 2002 | by Jennifer Whitehead,

LONDON - Married men and abandoned dogs are just a couple of the victims of shopping highlighted in Harvey Nichols' latest advertising campaign, created by BMP DDB.

WPP buys French creative agency to strengthen Red Cell

30 Aug 2002 | by Gordon MacMillan,

LONDON - WPP Group is to acquire French creative agency Les Ouvriers du Paradis to strengthen its growing fourth advertising network Red Cell, which has been strongly tipped to acquire HHCL & Partners in London in recent weeks.

Vodafone pays Vivendi £90m for remaining half of Vizzavi

30 Aug 2002 | by Staff,

LONDON - Vodafone has said it has signed and completed an agreement to buy Vivendi Universal's 50% stake in the mobile internet service Vizzavi for £90.6m in cash.

Rolling Stone Redux as FHM's Needham unveils revamped rock mag

30 Aug 2002

NEW YORK - With more than a tug of the forelock to the competition, Rolling Stone is back with its first issue under new editor, FHM alumnus Ed Needham, who has steered the former king of rock and roll mags into familiar waters, writes Eleanor Trickett .

Gerry Robinson steps down from Granada

30 Aug 2002 | by Claire Billings,

LONDON - Gerry Robinson, the former chairman of Granada before it was split in two to form Compass and Granada Media, is to step down from the board of the ITV company.

Pilsner Urquell £50m push kicks off with global ad campaign

30 Aug 2002 | by Jennifer Whitehead,

LONDON - Leagas Delaney has unveiled the first global advertising campaign for Pilsner Urquell since SABMiller announced it was planning a £50m push for the Czech beer brand.

ITV delivers advertising cheer with 6% rise in October

30 Aug 2002 | by Jennifer Whitehead,

LONDON - ITV executives have brought some much needed cheer to the advertising market by saying that revenues for October were likely to show a rise of about 6%.

Superbrands case studies: Carat

30 Aug 2002

Originally published in Business Superbrands 2002. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.

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