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LONDON - Struggling US carrier United Airlines has appointed WPP Group's Mediaedge:cia to the bulk of its $60m global media planning and buying account following a review of the account.
LONDON - Virgin Flightstore, the online booking service for the travel industry, is using a responsive press advertising campaign to highlight to independent travel agents that flights can be booked through its website across a wide range of airlines.
LONDON – Short-break holiday company Center Parcs Europe has saved almost £1m in direct marketing costs and boosted revenues by the same amount after employing DataDistilleries software to improve its targeting.
LONDON - Mediaedge:cia is behind a new £1m-plus advertising campaign for the travel company Kuoni targeting consumers, with the winter blues.
LONDON - Bob Geldof's advertising and events company Ten Alps Communications has seen profits rise by 48% to £176,000 for the first half of the year.
NEW YORK - United Airlines filed for Chapter 11 bankruptcy protection today, putting its $60m global media review into question.
LONDON - South West Trains is to encourage customers to travel on its trains more in off-peak periods with targeted direct marketing campaigns, following a revamp of its database.
LONDON - Craik Jones Watson Mitchell Voekel scooped the Grand Prix award at the DMA Royal Mail Awards last night for its work for the Association of Train Operating Companies.
LONDON - Tullo Marshall Warren has further extended its grip on the British Airways direct marketing account with the news that it has been handed the airline's trade marketing activity in the US and Canada.
LONDON - Lastminute.com has finally proved it can turn a profit as the online retailer moved into the black for the first time with its fourth-quarter results.
