18 Dec 2002
| by Claire Billings,
LONDON - Marketing expenditure in the UK is set to grow faster than in the US, Germany and France in 2003, while Japan will be the only major market to continue to decline, according to a study from advertising group Havas and the London Business School.
18 Dec 2002
| by Staff,
LONDON - Parker Baines, the UK creative services catalogue specialist, has appointed Jason Read from Freemans as creative director to drive forward the strength of the company's creative offering.
17 Dec 2002
| by Jennifer Whitehead,
LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker chic' are in, according to a new survey of trends for 2003 from Euro RSCG Worldwide.
16 Dec 2002
| by Staff,
NEW YORK - Burger King's $300m US advertising account is to be reviewed following its sale by Diageo to venture capitalists Texas Pacific Group.
13 Dec 2002
| by Staff,
NEW YORK - Google, the search engine that has entered the language as a verb, has launched a shopping service giving users access to online merchants selling the products they want.
10 Dec 2002
| by Jennifer Whitehead,
LONDON - Thresher is to be the first non-founding brand to become part of the Nectar scheme, joining Sainsbury's, Debenhams, BP and Barclaycard in the loyalty card programme.
06 Dec 2002
| by Claire Billings,
LONDON - Jack Greenberg, chairman and chief executive of fast food giant McDonald's, has quit the company, amid falling sales and lawsuits from obese people claiming the company is to blame for their unhealthy lifestyles.
03 Dec 2002
| by Staff,
NEW YORK - Gap has appointed Leo Burnett, its first appointment of a major advertising agency, to work with it as a strategic branding partner on its Gap and Banana Republic brands.
03 Dec 2002
| by Jennifer Whitehead,
LONDON - Parcelforce Worldwide has retained its multimillion-pound contract to deliver European parcels across the UK, after a tendering process against six other UK parcel operators.
03 Dec 2002
| by Claire Billings,
LONDON - Direct mail continues to be one of the most popular ways of reaching consumers and businesses as spending on the medium rose 8.5% in the July to September period, according to recent figures from the Direct Mail Information Service.