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Smith & Wesson looks for new branding opportunities

NEW YORK - Smith & Wesson, one of the world's most famous handgun makers, is looking to extend its brand into other areas and has hired a brand licensing agency to find new products to bear its name.

Zenith to handle pan-European media for John Frieda

LONDON - Haircare brand John Frieda has named Zenith Optimedia as its sole European media planning and buying agency, following its acquisition by Kao in August 2002.

Tobacco firms lose appeal on EU 'lights' ban

BRUSSELS - Tobacco firms have lost a last-ditch attempt to stop a ban on using words such as 'lights' and 'mild' on their brands in the EU's highest court.

Health market shaken up by second spa launch

LONDON - A new consumer magazine for fans of beauty spas called Spa Life is to hit newsstands across the UK in January, giving the niche sector its second title.

Blair tried to extend tobacco ads to please F1 bosses

LONDON - The government has been accused of attempting to block the recently passed ban on tobacco advertising to help Formula One supremo Bernie Ecclestone, and not for the reasons given in parliament.

Beckham paid £2m for Japanese beauty commercials

TOKYO - David Beckham is understood to have been paid around £2m to appear in a series of commercials for cosmetics firm Tokyo Beauty Centre, as the England football captain capitalises on his cult status in the Far East following the World Cup.

Man United fans can get closer with Wilkinson Sword

LONDON - Wilkinson Sword is promoting its marketing deal with Manchester United through a television advertising campaign telling fans they can get closer to the game via a Man U-branded razor.

EU passes new anti-tobacco advertising law

LONDON - Despite opposition from the UK and Germany, the EU has voted to ban tobacco advertising in newspapers and magazines, online and through sponsorship of sporting events.

Government outlines timetable for tobacco ad ban

LONDON - Tobacco advertisements in print and on billboards will disappear from the UK on February 14 next year, as the government outlines the timetable for the ban on tobacco advertising and promotion.

Wider ban on tobacco ads backed by Euro Parliament

BRUSSELS - The European Parliament has voted in favour of a ban on tobacco advertising covering print, the internet, radio and television, as well as sponsorship of sports events.

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