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NEW YORK - Omnicom Group has teamed up with sports marketing company Assante Sports & Entertainment, in a venture to link sports stars and celebrities with corporate sponsorships.
It was a tough week for British brands abroad, but the media saved the worst for British Gas, writes Jennifer Whitehead in this week's round-up of brand news.
LONDON - Abbott Mead Vickers BBDO and Capita have won the 500m BBC licence-fee marketing and collection business.
NEW YORK - Omnicom Group, owner of the BBDO and TBWA\ advertising networks, has received a boost from investment bank UBS Warburg, which said the agency group would "benefit from long-term growth opportunities".
LONDON - The way New Labour deals with the press is set to change as Tony Blair plans to rewrite the rules with a new anti-sleaze code that will govern future media announcements and control the power of spin doctors.
LONDON - Burson-Marsteller, the world's fourth-largest PR network, has named five new managing directors, compounding its reputation for a top-heavy management structure.
How can a brand hit the headlines a year after it ceased to exist? Only the Dome could manage it, writes Jennifer Whitehead in this week's round-up of brand news.
LONDON - A report has recommended that the police adopt a national brand and develop professional marketing programmes, as part of a strategy to overhaul the role of police in the UK.
LONDON - Lord Bell, chairman of Chime Communications, is reportedly eyeing up rival financial PR agency Brunswick as a potential acquisition target once the advertising market improves.
LONDON - Chime Communications has admitted that its advertising performance has been "variable" and that its PR and online businesses have suffered from the downturn, but it still forecasts growth for next year.
