Think BR: Getting shoppers to spend
18 Jan 2013 | by Danielle Pinnington
Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric.
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Snap Fashion attempts to transform how we shop
28 Feb 2013 | by Greg Taylor
British computer science graduate Jenny Griffiths is aiming to transform how we shop for clothes online.
Think BR: How our independent retailers can re-build their brand experience in 2013
17 Jan 2013 | by Mano Manoharan
Giving customers a more personal shopping experience could be the key to success for independent retailers, writes Mano Manoharan.
Think BR: Survival of the fittest
16 Jan 2013 | by Aaron Shields
As Jessops and HMV show, businesses need to adjust and modify to meet the challenges of change, writes Aaron Shields, strategy director, Fitch.
Help bargain hunters buy genuine brands
20 Dec 2012 | by Charlie Abrahams
Around one in five US and European bargain hunters land on sites selling counterfeit goods, writes Charlie Abrahams, vice president, EMEA, MarkMonitor.
Sam Howroyd: Behind the rise in FMCG online spend
05 Nov 2012 | by Sam Howroyd
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.
CREATIVE STRATEGY: eBay reminds us there can be winners in a recession
04 Oct 2012 | by Simon S Kershaw
Austerity. A word to send a chill down the spines of marketers. According to one commentator, we are still living in what's called "the lipstick economy".
Think BR: The power of web-enabled buyers
18 Sep 2012 | by Trish Harriss
The digital revolution is transforming the marketplace as we know it and creating the web-enabled buyer, writes Trish Harriss, business development director, DirectionGroup.
EBay unveils 'cleaner, more contemporary and consistent' logo
14 Sep 2012 | by Sarah Shearman
EBay has changed its logo for the first time in its 17-year history as it seeks to move away from being perceived as just an auction site.
Think BR: The continued growth of online retail
05 Sep 2012 | by Simon Norris
With continued growth of online purchasing, it is time retailers started being smarter, with integrated and more intuitive online presences in order to take advantage of this market shift, writes Simon Norris, chief executive officer, Nomensa.
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