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Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a team or individual comes the risk that should things...
What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.
Twitter continues to get closer to television and sport with an expansion of its relationship with ESPN.
As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.
When trying to reach skiers, marketers would do well to look beyond generic socio-demographic targets, writes Ashley Underwood, strategy manager TGI & Custom, Kantar Media.
Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client services director, Havas Worldwide Amsterdam.
James Harding has handed in his resignation at The Times and Mcgarrybowen chairman Jim Kelly is stepping down from the agency to focus on his personal life in this week's round-up of people moves across advertising, marketing, media and PR.
Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.
Keep it simple, stupid - it's something I've heard far too many times to count, but rarely is it an easy ideal to keep to, writes Daniel Todaro, managing director, Gekko.
Robinsons relationship with the Wimbledon Tennis Championships goes back to the 1930s when Eric Smedley-Hodgson first mixed barley crystals with fresh lemon and sugar to serve to the players.
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