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Trading Places: this week's people moves

Nicola Mendelsohn joins Facebook and Diageo appoints marketer Ivan Menezes as chief executive, in this week's round-up of people moves across advertising, marketing, media and PR.

Trading Places: this week's people moves

Carter Murray is appointed chief executive of Draftfcb Worldwide and Tesco has poached Facebook and Sainsbury's executives for its Blinkbox extensions, in this week's round-up of people moves across advertising, marketing, media and PR.

Trading Places: this week's people moves

Posterscope names Chris O'Donnell global commercial director, Simon Broderick is promoted to head of TV at MediaCom and Elle hires Phebe Hunnicutt as digital director, in this week's round-up of people moves across advertising, marketing, media and PR.

Think BR: Getting the real measure of return on investment

The PPA's Magonomics study is more than just an outright claim for magazines' effectiveness, writes Marius Cloete, head of research, PPA.

Trading Places: this week's people moves

Nick Brien has been ousted as McCann Worldgroup's chief executive and Tesco has appointed Jude Brooks to head its social media operations, in this week's round-up of people across advertising, marketing and media.

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

Think BR: Why digital magazines never turned the page

Publishers need to appreciate that they are in the audience building business, writes Miles Galliford, co-founder, SubHub.

Most read stories in advertising, marketing, media and PR (30 Sep - 6 Oct 2012)

Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

Think BR: Time Out is now free and easy

For a listings magazine like Time Out, going free seems like a no-brainer, writes Jo Blake, head of print and radio investment, Arena Media.

Think BR: The rise of digital publications

The print publication is slowly turning into the print brand, writes Craig Constantinou, press planner, Carat.

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