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Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.
Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.
Live streamed coverage of Thinkbox's 'TV Nation' event, reviewing British life and marketing post-Olympics.
Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.
Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a team or individual comes the risk that should things...
Getty Images is pursuing another viral success with '85 Seconds', a film that blends 105 video clips together to tell a love story, following in the footsteps of last year's award winning 'From Love to Bingo' campaign.
What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.
Twitter continues to get closer to television and sport with an expansion of its relationship with ESPN.
YouTube has teamed up with Ricky Gervais to bring his David Brent character back to the screen in a new internet series called 'Learn Guitar with David Brent' as part of YouTube's Comedy Week.
Microsoft is reported to have made a $1bn (£65m) to take control of the digital assets for Barnes & Noble's Nook e-reader business, which sparked a 24% increase in the book retailer's shares yesterday.
