Young professionals are having two fewer fires a week on the back of the social media efforts of the London Fire Brigade, according to new figures.
The 2012 US presidential election has been referred to countless times as the Twitter election, with the online conversation being an important part of the election from start to finish.
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
Former Times editor James Harding joins the BBC and McCann London's Chris Macdonald leaves for New York, in this week's round-up of people moves across advertising, marketing, media and PR.
In wake of the Boston Marathon bombing on Monday, Twitter has donated its top Promoted Trend spot to highlight the messages of hope that are being sent out across the network as people show their support.
Jeremy Ellis, marketing director, TUI UK & Ireland reveals the three ad campaigns he admires but had nothing to do with.
"Happiness is a cigar called Hamlet" was the catchy phrase at the heart of a long-running TV campaign for Hamlet Cigars, which came to an end when all tobacco advertising on television was banned in 1991.
Based on a short film, "True", by Charles Stone III, this ad for Budweiser rocketed the "whassup?" catchphrase into popular culture and found itself parodied in a number of Hollywood blockbusters.
Created by Grey London for the British Heart Foundation, this charismatic ad features hard man Vinnie Jones demonstrating 'hands-only CPR' to the rhythm of the Bee Gee's hit 'Staying Alive', which we discover is the perfect tempo for chest compressions.
Classic TV ads for Hamlet Cigars and Budweiser, plus the more recent British Heart Foundation spot, are the three TV ads chosen by Jeremy Ellis, the marketing director for travel brand TUI, for the latest in this series in association with Thinkbox and Brand Republic.
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