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Eighty six percent of UK broadsheet readers believe it's fair to pay for online content, write Mark Billige, managing partner, and Cecilia Mourain, consultant, Simon-Kucher & Partners.
When trying to reach skiers, marketers would do well to look beyond generic socio-demographic targets, writes Ashley Underwood, strategy manager TGI & Custom, Kantar Media.
Tagging is on the rise but this is bringing with it a set of problems that need to be resolved, writes Amy King, vice president of product marketing, Evidon.
New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software.
Over half of UK iPad owners are disgruntled with the timing of the new iPad 4 launch, writes Mark Simon, managing director, Global Technology Practice, Toluna.
Around one in five US and European bargain hunters land on sites selling counterfeit goods, writes Charlie Abrahams, vice president, EMEA, MarkMonitor.
Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative.
More than four out of five of us regularly recommend products to friends, writes Paul Oronoz, UK country manager, Specific Media.
Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.
