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Last month we had Depression Awareness Week, a week that couldn't be more relevant to the Advertising and Creative Industries.
As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.
Can you train people to be more creative? Aren't some people just more creative than others?
In the 1960's, David Ogilvy, in a keynote speech commented that TV advertising teams used to be separated from general advertising, "wasn't that idiotic" he opined.
Some brands don't need Facebook, in fact using it could be doing more damage than good, writes Kenny Nicholson, senior planner, Arnold KLP.
Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric.
In this extract from his book 'The Science of Serendipity: How to Unlock the Promise of Innovation', Matt Kingdon, co-founder of ?What If!, examines how large organisations can still be innovative.
Brands are complex things, existing in a state of flux in today's changing consumer environment, writes Max Eaglen, director, Platform.
Facebook's entry into the real-time bidding revolution helps buyers realise the full potential of programmatic buying across the media landscape, writes Erich Wasserman, co-founder, GM EMEA & APAC, MediaMath.
Nick Thorogood, senior vice president, content & marketing, Scripps Network Interactive, EMEA, explains how Food Network became the number one lifestyle channel in the UK.
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