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Evolution of Marketing

28 Feb 2011 | by Joe Davis, CEO

Once, marketing was confined to a few well understood vehicles, such as advertising, direct mail and public relations, where creativity was key. But this universe where marketing was considered more of an art than a science is long gone, giving way to a permanently changed landscape of incredible complexity.

Pink Ponies campaign spoof highlights industry pitfalls

24 Jan 2011 | by Arif Durrani

Toronto-based agency John St has created a satirical sideswipe at those working in the advertising industry ahead of submissions for industry awards in 2011.

PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

10 Dec 2010 | by Rory Sutherland

In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland talks to LG head of brand Paul Meadows about why digital marketing is set to become the electronics giant's lead medium

UBS in new brand campaign and Formula 1 tie-up

24 Aug 2010 | by John Reynolds

UBS, the Swiss bank, is undertaking its first brand advertising campaign in more than two years and has signed up as a Formula 1 sponsor as it bids to restore its reputation as a trusted brand.

Coca-Cola launches 'Maaza Milky Delite'

20 Aug 2010 | by Raahil Chopra

MUMBAI - Coca-Cola India has entered the dairy segment by launching a mango and milk based drink - 'Maaza Milky Delite'.

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