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Think BR: Dial room service to reach business travellers

09 Jul 2012 | by Karl Heasman

The business traveller is a highly valued audience for many large advertisers, writes Karl Heasman, media director at Acentic Media.

Think BR: Brands and bands enhance the customer experience

11 Jun 2012 | by Matt Stockton

Retailers and brands are using music more creatively to transform the role of the store, writes Matt Stockton, head of music creative services, PlayNetwork.

Think BR: Advertisers hold firm in face of global challenges

18 Oct 2011 | by Christian Schmalzl

The uncertain global economy might be causing a few nerves, but it is having little negative effect on ad budgets, writes Christian Schmalzl, global investment director at MediaCom.

Think BR: The Olympics are coming... so sling yer 'ook

07 Oct 2010 | by Geraint Lloyd-Taylor

New regulations on advertising at the London 2012 Olympics will give police and enforcement officers new powers to deal with ambush marketing, writes Geraint Lloyd-Taylor, media law specialist at Lewis Silkin.

Think BR: How does outdoor work?

30 Sep 2010 | by Mike Baker

New research from the Outdoor Advertising Association shows outdoor is a powerful medium for building brands and can compete with TV to push brand search, writes its chief executive, Mike Baker.

CREATIVE STRATEGY: Why conform to type? The Science Museum doesn't

09 Sep 2010 | by Simon Kershaw

When, gentle reader, does a reasonable review turn into a rant? Possibly right now. Excuse my French, but who gives a flying one for typography any more?

C4 to push 'This is England 86' at England game

03 Sep 2010 | by Maisie McCabe

Broadcaster Channel 4 is to advertise its Shane Meadows series, 'This is England 86', on the touchline tickers during the England vs Switzerland game next Tuesday (7 September).

Bellwether reports spending up for first time in ten quarters

19 Apr 2010 | by Anne Cassidy

LONDON - Optimism in the wider economy is translating into increased ad budgets with marketing spend up for the first time in two-and-a-half years, according to the latest IPA/BDO Bellwether report.

Zurich targets business travellers with experiential campaign

12 Aug 2009 | by Sarah Crawley-Boevey

LONDON - Zurich, the financial services company, has today started running experiential activity at Heathrow and Frankfurt airports to support the launch of its new global security alert application for Blackberry users.

Baron Cohen's Bruno spoof lampooned by Nando's

02 Jul 2009 | by Staff

SYDNEY - Sacha Baron Cohen has been on the receiving end of the type of prank he is more accustomed to doling out, when the Sydney premiere of his upcoming film 'Bruno' was hijacked by a lookalike promoting the virtues of restaurant chain Nando's.

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