Think BR: Fighting print media's decline
14 Nov 2012 | by Stuart Ells
The news publishing industry is changing but the opportunity is there for brands to take advantage of this upheaval, writes Stuart Ells, managing director, Alvarez & Marsal (A&M).
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Nick Brien has been ousted as McCann Worldgroup's chief executive and Tesco has appointed Jude Brooks to head its social media operations, in this week's round-up of people across advertising, marketing and media.
The news publishing industry is changing but the opportunity is there for brands to take advantage of this upheaval, writes Stuart Ells, managing director, Alvarez & Marsal (A&M).
Publishers need to appreciate that they are in the audience building business, writes Miles Galliford, co-founder, SubHub.
The Hospital Club has unveiled its shortlist for the advertising, marketing and PR category of this year's h.Club100, in association with Time Out London.
For a listings magazine like Time Out, going free seems like a no-brainer, writes Jo Blake, head of print and radio investment, Arena Media.
Special interest supplements can offer brands a unique solution, providing both branding and PR, writes Freddie Ossberg, founder and managing director, Raconteur Media.
Today's PPA conference is a chance for the industry to take stock of where we've come from and make sense of where we're going, writes James Papworth, marketing director, PPA.
James Murdoch resigns his News International executive chairman role and Tesco promotes Carolyn Bradley to group brand director, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
ABC print figures are like TV overnight ratings: they're a vital element of the trading mechanism and give a guide to popularity but don't tell whole story, argues James Papworth, marketing director, PPA.
The uncertain global economy might be causing a few nerves, but it is having little negative effect on ad budgets, writes Christian Schmalzl, global investment director at MediaCom.