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Havas launches digital agency in China

05 Apr 2013 | by Staff

Havas has launched a digital agency in China called Socialistic, which is part of Havas Worldwide Digital and is being headed up by former Wunderman UK chief Brendan Tansey.

Think BR: Big data for one and all in 2013

21 Dec 2012 | by Ellen Valentine

Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.

Think BR: How mobile CRM connects brands with the always on consumer

12 Dec 2012 | by Gavin Wheeler

if we get it right, mobile customer relationship marketing offers an open door to the always on consumer, writes Gavin Wheeler, chief executive officer, WDMP.

Who's responding to Britain's direct mail?

10 Dec 2012 | by Alice Dunn

What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.

Think BR: The data exchange

05 Dec 2012 | by Sam Zindel

Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.

Think BR: Big data = better marketing?

04 Dec 2012 | by Wolf Allisat

Understanding the relevance of data in today's world - where more is created every second of the day - is paramount to building a successful online presence, writes Wolf Allisat, chief revenue officer, TagMan.

Think BR: When acronyms get in the way of valuable relationships

23 Nov 2012 | by Oliver Spalding

CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.

Sam Howroyd: Behind the rise in FMCG online spend

05 Nov 2012 | by Sam Howroyd

Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.

Data transparency builds trust

31 Oct 2012 | by Scott Meyer

Three in every five UK consumers say it is important that companies they deal with online disclose how they are collecting and using their data, writes Scott Meyer, chief executive officer, Evidon.

Think BR: DMA 2012 - learning what to do with the biggest data

26 Oct 2012 | by Louisa Osmond

Organisations must build a bond of trust with consumers around the use of their data, writes Louisa Osmond, director, Eulogy!

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