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South African Tourism (SAT) is hunting for digital support as it seeks to overturn 'negative perception' in the UK.
Robin Kiely, the incoming head of comms at Ryanair, has pledged to build bridges with traditional media, but dismissed the value of social media engagement.
Visit Florida has named a roster of European agencies after a pitch process, reappointing Reputations UK for a wider pan-European comms brief and Gosh PR for work in the UK.
Hailo, the black cab app, has called in agency support to ramp its consumer presence in London's competitive taxi app space.
Travel search site Hotels.com has hired Diffusion to highlight its mobile services to UK consumers.
Global travel company Expedia is on the hunt for a single agency to manage its consumer PR in the UK, Germany, Italy and France.
The business start-up GetTaxi, which aims to make the ordering of licensed London black taxis safer as well as easier, has called in PR support to connect with consumers.
In order to grow, brands require trust. The world's greatest brands are those trusted by their consumers, their employees and manifold other stakeholders.
Public trust in TripAdvisor, the world's most-used travel review site, has been hit by a regulator's ruling that it can no longer claim to have reviews by 'real travellers'. But PR professionals are split about how this will impact on the online management of travel brands' reputations.
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