Joel Morris: Coke fuels Olympic fire
26 Jul 2012 | by Alec Mattinson
The comms director of Coca-Cola Great Britain & Ireland tells Alec Mattinson that CSR is central to the brand's support of London 2012.
Click
to remove filters
Huntsworth CEO Lord Chadlington and executive director of the Telegraph Media Group Lord Black are to spearhead new nationwide PRCA awards intended to show that 'excellence is not bound by the M25'.
The comms director of Coca-Cola Great Britain & Ireland tells Alec Mattinson that CSR is central to the brand's support of London 2012.
Official backers of London 2012 see brand reputation increase ahead of non-sponsors.