New business leagues (3 August 2012)
02 Aug 2012
Wieden & Kennedy retains its lead in the creative new-business table.
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16 November 2012 :OMD's M2M has won the £3 million Florette account after its previous agency, The Media Shop, went into administration.
Wieden & Kennedy retains its lead in the creative new-business table.
Wieden & Kennedy soars to the top of the creative league after capturing the £110m Tesco account. Elsewhere, TBWA\London wins Beko, while Carat wins two accounts in media.
Not one of the brand's best, but it does at least reinforce a consistent proposition
Chain's '£5 off £40' offer ignores its fundamental strategic problems
Google has been named the UK top-rated brand by UK consumers for the second year running, while Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table.
As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.
A resurgence in breastfeeding and home cooking may hamper demand, yet brands' increasing emphasis on convenience is building sales.
The bottled-water sector is unlikely to match its sales-high of 2006, as experts forecast the market will be static in the next five years.
The new television spot for Visa gets Matt Williams into the Olympic spirit but Jeremy Lee sees nothing but turkey in the latest Bernard Matthew's ad.