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The most irritating ads of 2011

10 Jan 2012 | by David Benady

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.

Apple usurps Google as most valuable global brand

09 May 2011 | by Ed Owen

Apple has leapfrogged Google and IBM to become the world's most valuable brand, according to Millward Brown.

Pick & Turkey league (18 March 2011)

21 Mar 2011

Ian Darby is a big McDonald's fan after seeing their latest ad but Jeremy Lee isn't laughing after watching Sainsbury's Comic Relief ads.

BrandZ top 100 brands by value 2010

28 Apr 2010 | by Nicola Clark

View the complete top 100 table from Millward Brown Optimor's BrandZ study.

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.

Digital Agency League Table 2009

22 Oct 2009 | by Becky Charles

While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.

Sponsorship Agency League Table 2009

07 Oct 2009 | by Ed Kemp

The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.

Marketing's Experiential Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.

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