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MEC re-enters the table after winning parts of the Johnson & Johnson and Beiersdorf accounts.
Google has been named the UK top-rated brand by UK consumers for the second year running, while Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table.
As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?
The Newspaper Marketing Agency has identified the top 10 newspaper ads of the first quarter of 2010, ranked for the first time in terms of motivation and involvement metrics.
View the complete top 100 table from Millward Brown Optimor's BrandZ study.
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
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