Marketing's Direct Marketing and Sales Promotion League Tables 2009
31 Mar 2009 | by Noelle McElhatton
Agencies that can work across disciplines should emerge from the recession in a strong position.
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Consumers may still view them with scorn, but outsourced contact centre providers are working hard to change their reputation and convince marketers of their experience and flexibility amid the downturn.
Agencies that can work across disciplines should emerge from the recession in a strong position.
With growth of £234m in two years, the industry is in rude health, as brands release the opportunity to talk directly to consumers in a compelling editorial environment across various media.
The total adspend in Marketing magazine's exclusive list of the Biggest Advertisers reached £3.7bn in 2005, up 5.7% on the 2004. The figures, supplied by Nielsen Media Research, include cinema, outdoor, press, radio and TV.