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The notion of an "angry Britain" where the majority of consumers are angry and increasingly radicalised is a myth, claims a new report.
Rising utility bills are now the single biggest concern for twice as many UK consumers (15%) as they were two years ago (8%), according to new research figures from Nielsen.
Marketers must stop thinking about women in terms of "blunt" demographics and start defining them by their goals.
Postar, the audience research body for outdoor advertising, has relaunched as Route following a £19m industry investment into a new out-of-home audience research system.
The UK is among the world's Top 10 leading digital markets according to new comparisons of size, adoption and ad spend, compiled, for the first time, by ZenithOptimedia.
Time Out, the London-based listings magazine, has hit its distribution target of 305,000 earlier than expected and could seek to significantly up its distribution next year.
Magazine newsletter are one of the growth areas in magazine reading habits, with more than half of regular magazine readers signing up to weekly newsletters, claims recent research into 21st century magazine-reading habits.
UK adspend remained steady in the first quarter of 2012 with a 1.1 per cent increase on the same period last year, according to the Advertising Association and Warc's Expenditure Report.
Canon has become the first client to plan a campaign across Eye's Amplify sites, which transmit information from mobile phone interactions directly to out-of-home owner's clients.
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.
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