More than half the UK population cannot confidently name a single Olympic sponsor, despite the hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third City.
06 Jul 2012
| by Jenny Chan
Among China consumers, Apple is the number one brand in the mainland, while Samsung has aced out Apple in Hong Kong, according to the Campaign Asia-Pacific 2012 Asia's Top 1000 Brands report, the biggest and most influential survey of brands in the region.
The country will enter another a recession as a result of plunging consumer confidence, the GfK NOP Consumer Confidence Index suggests.
The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM.
The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen's latest Global AdView Pulse report.
24 May 2010
| by Jonathan Noble
The credit crunch may have forced Formula 1 to abandon for good the big bucks spending of recent years, but the Monaco Grand Prix earlier this month has delivered cause for optimism that the sport and teams have finally turned the corner in shoring up F1's commercial future.