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Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
Public awareness of Olympic sponsors increased after the start of the Games and an advertising blackout period for non-sponsors, although a sizeable proportion of people were still unable to name a single sponsor.
More than half the UK population cannot confidently name a single Olympic sponsor, despite the hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third City.
Among China consumers, Apple is the number one brand in the mainland, while Samsung has aced out Apple in Hong Kong, according to the Campaign Asia-Pacific 2012 Asia's Top 1000 Brands report, the biggest and most influential survey of brands in the region.
Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has achieved its goal of reducing its total carbon footprint per dose by 20%, eight years early.
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.
Out-of-town retailers and betting brands have avoided a clampdown by the Government after it decided not to impose stricter regulations proposed in a review by retail expert Mary Portas.
Producers are focusing on specific user groups and life stages to overcome a recessionary fall in the total customer base and own-labels' dominance of the sector.
Google has been named the UK top-rated brand by UK consumers for the second year running, while Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table.
The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM.
