08 Nov 2012
Is more detailed data likely to transform the industry, Alasdair Reid asks
The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.
Marketing effectiveness consultant Ebiquity has recorded a pre-tax profit of £199,000 for the six months ended 31 October 2011.
23 Jun 2011
| by Ben Bold
More than a third (36.3%) of UK marketers would not have gone to university today because of the escalating costs of tuition fees, according to research published by recruitment firm EMR.
12 Oct 2009
| by Daniel Farey-Jones
LONDON - Companies are still cutting their marketing budgets after two years, but the rate of decline has slowed and executives' confidence in their financial prospects has turned very positive, according to the third quarter IPA Bellwether Report.
13 Jul 2009
| by Ian Darby
NEW YORK - Magna, the media trading division of Interpublic's Mediabrands media unit, has predicted that US ad revenues will decline by 14 per cent this year.
LONDON - The latest quarterly Bellwether report says business confidence is improving, with marketing budgets falling at a slower pace than the previous quarter.
13 Jul 2009
| by Staff
LONDON - The rate of decline in marketing spend has eased with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of last year, according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).