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Will Postar 2 boost outdoor?

Is more detailed data likely to transform the industry, Alasdair Reid asks

Third of top 50 websites automatically share user data with third parties

The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.

Ebiquity reports small pre-tax profit

Marketing effectiveness consultant Ebiquity has recorded a pre-tax profit of £199,000 for the six months ended 31 October 2011.

More than a third of marketers would not attend university today

More than a third (36.3%) of UK marketers would not have gone to university today because of the escalating costs of tuition fees, according to research published by recruitment firm EMR.

Bellwether shows cuts slowing as companies adopt positive outlook

LONDON - Companies are still cutting their marketing budgets after two years, but the rate of decline has slowed and executives' confidence in their financial prospects has turned very positive, according to the third quarter IPA Bellwether Report.

IPG's Magna forecasts slow recovery for US advertising

NEW YORK - Magna, the media trading division of Interpublic's Mediabrands media unit, has predicted that US ad revenues will decline by 14 per cent this year.

Bellwether report shows decline in marketing budgets slowing

LONDON - The latest quarterly Bellwether report says business confidence is improving, with marketing budgets falling at a slower pace than the previous quarter.

IPA Bellwether Report hints at tentative economic improvement

LONDON - The rate of decline in marketing spend has eased with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of last year, according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).


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