Pay dropped for almost all agency roles in the past year, according to the Marketing Agencies Association, which has more than 80 members in the digital and integrated space.
Around half of consumers find digital ads invasive, distracting and annoying, although they are more popular in the UK than in France and Germany, according to results of a study unveiled by Adobe today.
Digital ad spend surpassed £5bn in the UK for the first time in 2012, after an overall 12.5% year-on-year increase was fuelled by mobile adspend more than doubling to £526m.
MasterCard showed three one-minute remakes of pop videos from stars Conor Maynard, Rita Ora and Delilah during 'The Brits' last night, as the show on ITV achieved its biggest audience in 10 years
14 Feb 2013
Ahead of a raft of six month data for magazines being released today, Nicholas Coleridge, president of Condé Nast International, warns "bureaucracy, pedantry and timidity" at the Audit Bureau of Circulations is standing in the way of progress.
The release this week of the latest ABC six-month report charting the sales trends of the UK's leading magazines is causing fractures within the industry. Arif Durrani reports
29 Nov 2012
| by Jeremy Lee
The number of employees working in advertising, media and communications agencies has risen to record levels, according to the IPA's 2012 Agency Census.
08 Nov 2012
Is more detailed data likely to transform the industry, Alasdair Reid asks
01 Nov 2012
| by Nick Batten
Postar, the body that provides outdoor audience data to advertisers, has announced a launch date for its delayed Postar 2 research.
25 Oct 2012
| by Maisie McCabe
Media agencies expect the TV ad market to decline by between 2 and 3 per cent year on year in the final three months of 2012 - although ITV and Sky Media are both predicted to outperform the market across the quarter.