Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.
MasterCard showed three one-minute remakes of pop videos from stars Conor Maynard, Rita Ora and Delilah during 'The Brits' last night, as the show on ITV achieved its biggest audience in 10 years
16 Jan 2013
| by Richard Armstrong, Partner, Kameleon
Marketing's unique weekly analysis of advertisement recall in association with TNS.
09 Jan 2013
| by Tom Roberts, Managing director, Tribal DDB London
Marketing's unique weekly analysis of advertisement recall in association with TNS.
Aldi's "tea" ad has been crowned the most-liked ad of 2011, according to new research.
A new ad for Audi secured 2.5 million cinema impacts over the weekend, when it ran against new releases 'Black Swan' and 'The King's Speech', according to unofficial figures from Digital Cinema Media (DCM).
IPC Media has conducted new research into the attitudes of young men who fall into its core demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype.
The release of Russell Brand's 'Get Him To The Greek' helped a Cadbury cinema campaign for Flake deliver 924,000 impacts, according to estimated figures from Digital Cinema Media.