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Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA.
Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.
TUI Travel, the company behind holiday brands Thomson and First Choice, has revealed a three-year sustainability strategy to deliver 10 million "greener and fairer" holidays and to become Europe's most fuel-efficient airline operator.
A "laissez-faire" Government approach to flu, including the cancellation of a public awareness campaign, contributed to an increase in deaths, according to a scientific paper authored by the former chief medical officer.
Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing.
Velux 5 Oceans hired Hill+Knowlton Strategies to promote its nine month around-the-world race.
Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.
Telecoms firm TalkTalk is reacting to the ban slapped on its campaign claiming to offer the UK's safest broadband, by launching a new push with adapted wording.
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